What closed captions are & why you should have them on every music video

Well, you know how it goes… you created a wonderful music or promotional video, but it gets nowhere – or it gets rejected. And, while there are a bunch of factors why your video could get tossed out of many channel radars, there is one thing you need to make sure it’s done properly and on time: closed captions. You might think closed captions are not that important – but they are!

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Actually, videos with closed captions have a much better opportunity of being viewed by a greater number of people. For instance, according to the World Health Organization (WHO) “in 2005, about 278 million people had moderate to profound hearing impairment.” And, according to Gallaudet Research Institute (GRI) “from 37 to 140 out of every 1,000 people in the United States have some kind of hearing loss.” That said, what about the other number of people who have different language barriers such as being native in other tongue or just starting to learn a new language like English?

For that reason, broadcasters are required by law (with the FCC in the US and the CRTC in Canada) to closed caption their music or promotional videos for deaf or hard of hearing viewers. So, who can help you professionally closed captioning your videos? There a number of options such as doing it yourself with multi-thousand dollar software (this may be a bad idea!), hiring a post production company or letting professionals (us) do it.

 

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